Internal Page Guide
Effective written content is one of most important components of a useful web page. The information presented should be relatively brief, easy to comprehend, and easy to scan through. Clearly defined areas of the page, such as a featured product, do not need to be labeled as long as they are self-explanatory. Edit your content to avoid redundancy, and organize it in a way that avoids single-item categories. Be sure to use appropriate capitalization and style standards for titles and other textual content. All-uppercase letters are hard to read and should be used sparingly, if at all. Exclamation marks should usually be avoided on information pages because they tend to look unprofessional and make viewers feel as if they are being shouted at. Unusual punctuation should also be avoided because it reduces the ease of scanning and is hard to detect by audio browsers for the visually impaired. Spell out any abbreviations or acronyms and follow them by the abbreviation in the first instance, except when using widely accepted abbreviations or acronyms such as "Mfg" or "DVD". Experiment with different font families, text styles, and font sizes to determine the most visually appropriate settings for your page.
Digital images are also an important web page component, but images that load too slowly can cause the viewer to lose interest. Adjust the image file size by reducing colors, cropping, shrinking, or file compression to shorten the load time of the image and your page. Cropping and shrinking can be used to create thumbnails that are quick to download, and provide a direct link to the larger image. GIF and PNG are the only image formats that support lossless compression, but PNG files are only supported on more recent web browsers. JPEG-format files are useful for photo-quality images, but they use lossy compression, so there is some loss of quality when they are compressed. GIF and JPEG files can also be made smaller by reducing the amount of colors in the image. Specifying image height and width attributes enables older web browsers to lay out the page content without having to wait for all the images to download; specifying the alt attribute allows users with slow connections to see the name of an image before it has loaded.
An appealing home page can captivate your audience and encourage them to visit more internal pages and stay longer. But well-designed internal pages that include quality content can also improve your visitors' experience. Appropriate written content and relevant, quick-loading images are critical components of a great page. Following the above tips will help you create attractive and effective pages that will appeal to the greatest number of viewers.
This website references a selection of internal pages, organized by category. Some of the referenced web pages emphasize textual content while others emphasize image content. From another perspective, some of the web pages emphasize evergreen information about topics, products, or services while others provide fresh information and news about current events around the world.
For more information about internal web page content, design, and navigation, visit this internal Wikipedia page about deep linking and this internal Audience Bloom page about internal page structure.
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